Managing corporate brand assets - the power to know and show
A winning brand leader strategy - make sure to optimize your branding & communication ROI
XRAI point of departure audit & report
The overarching role of a corporate branding and communication strategy is to support the company to reach its vision and business goals. Make the company be perceived as attractive, relevant and valuable for customers and other stakeholders. Increase its competitive power. Large sums are therefor invested in the development of brand platforms, visual identity guidelines, message platforms and other strategic frameworks that should guide the branding, marketing and communication execution.
To be able to maximize the return on investment for all these efforts, and be able to manage these assets in a responsible and defendable way, brand leaders needs to first understand what identity actually is being communicated in its owned channels. Starting with all the unexplored branding and communication data on the company websites. An unexplored eco-system of valuable insights. A perfect way to start a journey towards something new.
The scope of the report can be tailored based on the specific insights your current situation requires.
The report answers questions like:
Communicated brand personality
A strong corporate brand has a well-crafted personality, a unique DNA that drives company culture as well as customer and stakeholder experience.
Insights you will get
A Brand XRAI audit will, based on six pre-defined personalities, give you fact-based insights to your communicated corporate brand personality defining messages and wanted position.
Communicated customer value based messages & promises
A value based keyword is defined as a long-term strategic area that is deliberately adressed to add customer value. Customer value-based messaging plays a crucial role in creating business value by aligning communication strategies with the needs and preferences of customers.
Insights you will get
A Brand XRAI audit will give you fact-based insights to your corporations most frequently communicated customer based value messages and message themes. Promises your brand makes to customer and other stakeholders.
Communicated brand positioning
In a rapidly evolving business landscape, the significance of strategic brand positioning cannot be overstated. The art of positioning a brand effectively revolves around crafting precise and relevant, value based messages that attracts customers and sets the brand apart from competitors.
Insights you will get
A Brand XRAI audit gives you fact-based insights to your corporations most frequently communicated customer based value messages, adding up to a wanted position.
Communicated sustainability defining messages
In an era of growing concerns about the state of our planet from a broad perspective, the importance of sustainable transformation cannot be overstated. To craft and communicate impactful narratives based on corporate commitments and actions is an imperative to stay relevant for customers and other stakeholders.
Insights you will get
A brand XRAI sustainability message audit provides you with insights to your own brand positioning from sustainability perspective. Giving you fact-based insights to your corporations most frequently communicated sustainability messages and themes.
Communicated digitalization defining messages
In a world that's becoming increasingly digitalized and interconnected, the significance of digital transformation cannot be emphasized enough. By embarking on a comprehensive journey of digital transformation, companies unlock a multitude of invaluable opportunities that contribute to strategic branding, ensuring not only long-term success but also establishing a firm grip on market leadership.
Insights you will get
A brand XRAI digitalization message audit provides you with insights to your own corporations brand positioning from digital transformation perspective. Giving you fact-based insights to your corporate brands most frequently communicated digitalization messages and themes.
