Hello! I am Tony

I am a corporate brand & communications strategist. I am a brand leadership consultant, speaker, educator and coach. I help companies create value based on a well defined, future-proofed and internally anchored brand and messaging strategy.

I am the founder of Brand Leadership Forum and the inventor of Brand XRAI®    

I have led, or participated in, over 500 documented strategic branding and communication projects.

I am the founder of Brand Leadership Forum - Exploring the success factors in corporate branding

I’ve been teaching strategic brand management, marketing and communication at leading universities and business schools for over 20 years.

Our most popular course

Brand Economics

Bridging the knowledge gap between strategic branding and financial performance

Date: June 11

Time: 09.00 - 17.00

Place: Clarion Hotel Post (Göteborg)

I deliver inspirational seminars at conferences, for executive teams, boards, communication and marketing teams and other brand leaders in companies of all sizes.

I run strategic brand development workshops with Executive teams, Marketing & Communication teams, and other Brand Leaders. Sometimes with the help of Lego®

I help clients develop and run internal brand activation programs at conferences

I am the inventor of Brand XRAI - a strategic branding & communication intelligence platform. Brand XRAI reveals invisible value-based messaging patterns in large ecosystems of websites.

Perfect insights to start up a strategic workshop.

I have produced Brand Leadership Magazine. 122 pages with articles and 10 cases based on work done with clients.

I was a member of Diaverum Brand Board for 8 years. Diaverum is a global Dialysis company based in Munich, Germany.

Diaverum is a global leader and the largest independent renal service provider in Europe, caring for around 45,000 patients across 460 clinics in 25 countries globally.