Managing corporate brand assets - the power to know and show
A winning brand leader strategy - make sure to stay ahead of the M&A process
M&A branding & communication due diligence
One extremely important dimension of a due diligence that is often overlooked is the aquisition target brand assets. Even though an early branding due diligence can secure that all acquired brand value is optimized in the future brand strategy, the branding questions have a tendency to end up last in the line of different decisions that have to be made.
An early, and well executed, brand due diligence has the potential to strongly add, or even lead the way, to a long-term profitable growth when the acquistion is completed. To be able to protect and commercialize the acquired value from a merger or acquisition it is important to, as early as possible, also identify the brand related value of the acquired firm.
Note: The scope of the report can be tailored based on the specific insights your current situation requires.
The report answers question like:
Communicated brand personality
A strong corporate brand has a well-crafted personality, a unique DNA that drives company culture as well as customer and stakeholder experience.
Insights you will get
A Brand XRAI audit will, based on six pre-defined personalities, give you fact-based insights to your acquisition targets communicated brand personality defining messages and wanted position.
Communicated customer value based messages & promises
A value based keyword is defined as a long-term strategic area that is deliberately adressed to add customer value. Customer value-based messaging plays a crucial role in creating business value by aligning communication strategies with the needs and preferences of customers.
Insights you will get
A Brand XRAI audit will give you fact-based insights to your acquisition targets most frequently communicated customer based value messages and promises.
Communicated brand positioning
In a rapidly evolving business landscape, the significance of strategic brand positioning cannot be overstated. The art of positioning a brand effectively revolves around crafting precise and relevant, value based messages that attracts customers and sets the brand apart from competitors.
Insights you will get
A Brand XRAI audit gives you fact-based insights to your acquisition targets most frequently communicated customer based value messages, adding up to a wanted position.
Communicated sustainability defining messages
In an era of growing concerns about the state of our planet from a broad perspective, the importance of sustainable transformation cannot be overstated. To craft and communicate impactful narratives based on corporate commitments and actions is an imperative to stay relevant for customers and other stakeholders.
Insights you will get
A brand XRAI sustainability message audit provides you with insights to your acquisition targets brand positioning from sustainability perspective. Giving you fact-based insights to your acquisition targets most frequently communicated sustainability messages and themes.
Communicated digitalization defining messages
In a world that's becoming increasingly digitalized and interconnected, the significance of digital transformation cannot be emphasized enough. By embarking on a comprehensive journey of digital transformation, companies unlock a multitude of invaluable opportunities that contribute to strategic branding, ensuring not only long-term success but also establishing a firm grip on market leadership.
Insights you will get
A brand XRAI digitalization message audit provides you with insights to your acquisition targets brand positioning from digital transformation perspective. Giving you fact-based insights to your acquisition targets most frequently communicated digitalization messages and themes.
Communicated brand architecture and naming
An optimal brand architecture serves as the blueprint for how a company's brands are organized, presented, and perceived, both internally and externally. This strategic alignment is crucial for conveying a clear and cohesive message to customer, partners, and stakeholders. Easy to buy and easy to sell is the guiding principle.
Insights you will get
A Brand XRAI audit will give you a complete and structured overview of the acquisition targets all brand and product names marked with ® © or ™.
Communicated visual identity
A consistent visual brand identity holds significant business value as it acts as the visual face of a company and has a profound impact on how the brand is perceived and remembered by customers, partners, and the public.
Insights you will get
A Brand XRAI audit will give you a complete and structured overview of your acquisition targets visual brand expressions.
