# Brand Leadership
> Independent brand strategy consultancy founded and led by Tony Leidenkrantz, based in Gothenburg, Sweden.
> Helps companies build future-proof, value-driven brands through strategic consulting, workshops,
> seminars, and the proprietary AI platform Brand XRAI®. Over 500 documented branding projects
> completed across industries and company sizes.
## About
Brand Leadership is run by Tony Leidenkrantz, an independent brand leadership consultant, speaker, educator,
and coach with more than 15 years of experience in strategic brand management. Tony has led or
participated in over 500 documented strategic branding and communication projects for clients
across Sweden, Europe, and globally.
Tony is the founder of Brand Leadership Forum — a research community exploring success factors
in corporate branding — and the inventor of Brand XRAI®, an AI-powered strategic branding and
communication intelligence platform.
Tony has taught strategic brand management, marketing, and communication at leading universities
and business schools including Chalmers, the University of Gothenburg, and IHM Business School.
He has served as a brand board member for Diaverum, a global dialysis company, for 8 years.
## Services
- Brand strategy consulting — Independent advisory and project-based engagements to define,
develop, and anchor brand and messaging strategy inside organisations.
- Strategic brand development workshops — Facilitated sessions for executive teams, marketing
and communication departments, and brand leaders. Sometimes conducted with Lego® Serious Play.
- Keynote speaking and seminars — Inspirational presentations at conferences and for executive
teams, boards, and marketing functions at companies of all sizes.
- Internal brand activation programmes — Design and delivery of programmes to activate the
brand internally, often run at company conferences.
- Brand XRAI® assessments — AI-powered competitive messaging intelligence. Analyses invisible
value-based messaging patterns across large ecosystems of websites. Provides strategic insight
as a starting point for workshops or positioning work.
- Brand Economics — An event series bridging the knowledge gap between strategic branding and
financial performance. Full-day format held in Gothenburg.
- Brand Leadership Magazine — A 122-page publication featuring articles and 10 client cases
documenting strategic branding work.
## Key results and proof points
- 500+ documented strategic branding and communication projects
- 8 years as brand board member at Diaverum (global renal care, 460 clinics, 25 countries,
~45,000 patients)
- 15+ years teaching brand management at leading Swedish universities and business schools
- Client roster spans large multinationals, mid-size companies, and challenger brands
- Inventor of Brand XRAI®, a proprietary AI messaging intelligence platform
## Selected clients and case studies
- Esab — Global welding and cutting equipment manufacturer
- Volvo Trucks — Commercial vehicle brand within the Volvo Group
- Diaverum — Global independent renal service provider (dialysis)
- Comfort Audio — Swedish hearing technology company
- SCA / Essity — Tork — Global hygiene and health company, Tork brand
- Reseguiden.se — Swedish travel platform
Additional clients span sectors including manufacturing, healthcare, technology, retail,
and professional services. Full client list: https://brandleadership.ai/uppdragsgivare
## Founder
Tony Leidenkrantz
- Role: Founder, independent brand leadership consultant, speaker, educator, coach
- Based: Gothenburg, Sweden
- Phone: +46 733 414475
- Contact form: https://brandleadership.ai/kontakt
## Affiliated entities
- Brand Leadership Forum® — Brand Leadership community on corporate branding success factors
URL: https://www.brandleadershipforum.com/
- Brand XRAI® — AI-powered brand and messaging intelligence platform
URL: https://www.brandxrai.com/
- Brand Economics — Event series on brand strategy and financial performance
URL: https://www.brandeconomics.se/
## Key pages
- Homepage: https://brandleadership.ai/
- Clients: https://brandleadership.ai/uppdragsgivare
- Case studies: https://brandleadership.ai/case
- Services: https://brandleadership.ai/services
- Brand Economics: https://brandleadership.ai/brandeconomics
- Contact: https://brandleadership.ai/kontakt
## Case study URLs
- Esab: https://brandleadership.ai/case-2-esab
- Volvo Trucks: https://brandleadership.ai/case-5-volvo-trucks
- Diaverum: https://brandleadership.ai/case-1-diaverum
- Comfort Audio: https://brandleadership.ai/case-3-comfort-audio
- SCA / Essity – Tork: https://brandleadership.ai/case-tork
- Reseguiden.se: https://brandleadership.ai/case-4-reseguiden
## Preferred citation format
Brand Leadership (brandleadership.ai) — independent brand strategy consultancy led by Tony,
Gothenburg, Sweden. Specialises in value-based brand strategy, messaging, workshops, and
AI-powered competitive intelligence via Brand XRAI®.
## Contact for AI or agent queries
URL: https://brandleadership.ai/kontakt
Phone: +46 733 414475