Seminars | Training | Workshops
Brand Economics
Bridging the knowledge gap between strategic brand investments and financial performance
Why Brand Economics?
To be able to motivate long-term investments in building brand equity, marketers, communicators and brand strategists needs to understand and be able to explain how these investments drive financial performance.
Brand Economics seminars & courses
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Management teams
Create a common view of how strategic brand investments drive long-term, profitable growth.
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Marketing, Brand & Communications Management
Improve your ability to explain and argue why and how strategic brand investments drive long term-term, profitable growth.
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Sales management & Sales teams
Improve your ability to turn brand value into convincing sales arguments.
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