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XRAI M&A branding & communication audit & report XRAI point of departure audit & report XRAI competitor branding & communication audit & report XRAI communicated sustainability message audit & report XRAI communicated visual identity audit & report
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Welcome! We are the AI-powered Brand Transformation Consultancy

Based on data from our AI-powered Brand Intelligence platform Brand XRAI®, we help Global Brand Leaders, Marketeers and Communicators secure that strategic brand and communication execution is consistent and in line with the company’s transformation agenda. A transformation agenda driven by increased customer focus, increased focus on digitalization, new technologies and sustainability demands.

Based on data from Brand XRAI® competitor audits we can also help our clients to secure a truly different brand experience.

AI powered Branding and Communication audits

Business transformation drives the need for brand transformation. Our Brand Intelligence Tool Brand XRAI® identifies, structures and analyzes strategic branding and communications data found in massive eco-systems of website content.

Offering Global Brand leaders, Executive teams, Marketeers and Communicators one single source of truths for how well the company’s communication is in line with its brand and communication strategy. We offer the following services:

• Branding & Communication Consistency Audits

• Brand Portfolio Positioning Audits

• Brand Transformation Audits

• M&A Branding & Communication Audits

• Competitor Branding & Communication Audits

• Digitalisation Branding & Communication Audits

• Sustainability Branding & Communication Audits

Brand XRAI® uncovers insights the human mind could never grasp or the human eye could never find. We call it AI-powered brand intelligence.

AI Powered Brand Personality Audit

All strong brands have a personality. In a transparent world the strategic brand personality, the corporate culture and DNA are two sides of the same coin. Therefor authenticity is key. The way the brand speaks, the tonality and the words it uses, should represent who the company is and what it stands for.

Based on six pre-defined archetypes Brand XRAI analyzes all website content from a brand personality perspective. The data collected is visualized as a personality profile, offering valuable insights to be compared to the defined corporate values.

A transformation process often includes a cultural transformation needed to change the corporate behavior and identity. A Brand XRAI personality audit inspire actionable insights to close the gaps between the wanted brand identity and the communicated identity.

Other services

Brand strategy | Brand Activation | Brand Leadership Coaching

 

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