A competitor value-based messaging audit gives your data-driven insights to your competitors’ most frequently communicated value-based messaging, messaging themes and positioning.

A value-based messaging audit of your corporate website ecosystem gives you data-driven insights to your own most frequently communicated value-based messaging, messaging themes and positioning.

A sustainability messaging audit gives you data-driven insights to your company’s most frequently communicated sustainability messaging and messaging themes.

In mergers and acquisitions, financial, legal, and operational due diligence are standard. Yet one of the most overlooked drivers of long-term value is how well the target company’s brand and messaging align with its strategy, stakeholders, and market perception. A strategic messaging audit adds a critical layer of insight that helps investors and executives uncover hidden risks and unrealized opportunities.

Key value-creating arguments:

• Reveals consistency and alignment – Tests if the company’s external communication is aligned with its stated strategy, vision, and positioning, reducing integration risks.

• Identifies hidden value – Surfaces strong, differentiated messaging assets that may not be reflected in financial metrics but strengthen customer loyalty and market position.

• Exposes risk factors – Detects inconsistent, outdated, or conflicting messages that could undermine trust, credibility, or regulatory compliance (e.g., sustainability claims).

• Supports valuation with brand evidence – Demonstrates how well the company communicates customer value, providing tangible input for brand equity assessments and pricing negotiations.

• Facilitates smoother integration – Provides a roadmap for harmonizing communication between merging entities, reducing internal friction and market confusion.