#1 Don't think of a website as just a website

Think of it as a long-term branding and communication platform. Think of it as thousands* of micro-stories that should ad up to a limited number of macro-stories reflecting the strategic brand and message platforms.

For most large companies the branding and communication website data is brand and communication leaders blind spot. It has been impossible to automatically analyze large amount of website data from a branding and communication perspective. Until now. With the help of AI-technologies it is possible. With Brand XRAI® it is possible. And we have already done it for some of the world’s leading companies.

*large corporation website eco-systems