Brand XRAI, our AI-powered branding & communication intelligence platform, provides brand and communication leaders, planners and branding experts with fact-based strategic branding and communication actionable insights.
Insights that helps you drive the branding & communication agenda with confidence. Nothing beats the power to know and show™.
M&A due diligence processes
Corporate transformation programs
Competitor brand intelligence
Brand portfolio management
Re-positioning projects
Strategic branding projects
Branding & communication very often comes last in a M&A process. Not anymore.
With a Brand XRAI audit you can be well prepared when the integration project lands on your desk.
Strategic branding & communication insights
√ Acquisition target’s communicated brand strategy
√ Acquisition target’s communicated message strategy
√ Acquisition target’s communicated visual strategy
From time to time you need to review your corporate branding & communication
Brand XRAI, our AI-powered platform, will supply you with fact-based insights to your current branding & communication execution.
Strategic branding & communication insights
√ Current communicated verbal & visual brand identity
√ Current communicated customer value based messages & message themes
√ Current communicated brand architecture & naming strategy
Is our branding & communication relevant and intentionally different?
A Brand XRAI competitor branding & communication audit will tell you. It’s fast, it’s easy, it’s irresistible.
Strategic branding & communication insights
√ Competitor communicated verbal & visual brand identity
√ Competitor communicated customer value based messages & message themes
√ Competitor communicated brand architecture & naming hierarchy
Strategic branding & communication insights
√ Most frequently communicated sustainability messages
√ Sustainability message consistency
√ Sustainability message variance
Strategic branding & communication insights
√ Image consistency
√ Graphic consistency
√ Visual consistency gaps
SAID ABOUT BRAND XRAI
Trelleborg Group
Why Brand XRAI?
View competitors through the eye of AI
The amount of data in a global corporation’s eco system of websites is impossible to analyze manually.
Brand XRAI helps you analyze branding and communication data with the help of AI. Brand XRAI helps you see beyond the obvious.
Identify inconsistency gaps
Secures branding and communication consistency - inconsistency erodes trust.
With Brand XRAI, branding and communication inconsistency is quickly revealed, providing strategic brand and communication management with easy accessible actionable insights. Enabling a more on-brand experience.
From opinion to facts
Anyone who has worked centrally in a strategic branding and communication role knows the challenge of opinion driven internal dialogues in brand boards, brand councils and other strategic forums.
Brand XRAI help you go from opinion driven to fact driven internal dialogues.
Managing enormous value
The aggregated value of all the content produced in a global organisation is enormous. Only the value of the hours put into production alone is worth thinking about.
Brand XRAI gives brand and communication executives the possibility to manage this equity in a responsible way. Taking global brand and communication management to a whole new level.
CAPACITY BEYOND BELIEF
A scene where global brand leaders share their transformation stories from a brand and leadership perspective.
