api-catalog-json — Brand Leadership

  
    {
  "name": "Brand Leadership — API & Machine-Readable Endpoint Catalog",
  "description": "Machine-readable catalog of all structured resources, discovery files, and agent-accessible pages published by Brand Leadership (brandleadership.ai). Covers the primary LLM discovery page, plain-text summary, AI permissions file, contact endpoint, case studies, and affiliated properties. Follows the APIs.json 0.16 specification. Intended for AI agents, LLMs, crawlers, and automated systems.",
  "url": "https://brandleadership.ai/api-catalog.json",
  "created": "2026-05-28",
  "modified": "2026-05-28",
  "specificationVersion": "0.16",
  "tags": [
    "brand-strategy",
    "brand-consulting",
    "brand-management",
    "ai-agent",
    "llm",
    "machine-readable",
    "generative-engine-optimization",
    "geo",
    "messaging-strategy",
    "sweden",
    "gothenburg"
  ],

  "apis": [

    {
      "name": "LLMs.txt — Plain Text LLM Discovery File",
      "description": "Plain text file following the llms.txt standard (Jeremy Howard / Answer.AI). Contains a structured summary of Brand Leadership: founder biography, all services with descriptions, key results and proof points, selected clients and case study URLs, affiliated entities, key page URLs, preferred citation format, and contact details.",
      "baseURL": "https://brandleadership.ai/llms.txt",
      "humanURL": "https://brandleadership.ai/llms.txt",
      "X-format": "text/plain",
      "X-contentType": "llms-txt",
      "X-purpose": "llm-discovery",
      "properties": [
        {
          "type": "X-standard",
          "description": "Follows llms.txt specification — llmstxt.org",
          "url": "https://llmstxt.org"
        }
      ],
      "tags": ["llm", "plain-text", "discovery", "llms-txt"]
    },

    {
      "name": "AI.txt — AI Agent Permissions File",
      "description": "Structured permissions file declaring what AI agents and LLMs are authorised to do with brandleadership.ai content. Grants Allow-Indexing, Allow-Summarization, Allow-Citation, Allow-Training, and Allow-Retrieval. Includes named crawler rules for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and others. Specifies disallowed uses and preferred citation format.",
      "baseURL": "https://brandleadership.ai/ai.txt",
      "humanURL": "https://brandleadership.ai/ai.txt",
      "X-format": "text/plain",
      "X-contentType": "ai-txt",
      "X-purpose": "agent-permissions",
      "properties": [
        {
          "type": "X-permissions",
          "description": "Allow-Indexing: yes | Allow-Summarization: yes | Allow-Citation: yes | Allow-Training: yes | Allow-Retrieval: yes"
        },
        {
          "type": "X-standard",
          "description": "Modelled on robots.txt conventions — ai-txt.org",
          "url": "https://ai-txt.org"
        }
      ],
      "tags": ["permissions", "ai-policy", "indexing", "training", "retrieval"]
    },

    {
      "name": "API Catalog — This File",
      "description": "Self-referential entry. Machine-readable JSON catalog of all Brand Leadership endpoints following the APIs.json 0.16 specification. Intended as a discovery document for AI agents, crawlers, and automated systems.",
      "baseURL": "https://brandleadership.ai/api-catalog.json",
      "humanURL": "https://brandleadership.ai/api-catalog.json",
      "X-format": "application/json",
      "X-contentType": "apis-json",
      "X-purpose": "endpoint-discovery",
      "properties": [
        {
          "type": "X-standard",
          "description": "APIs.json 0.16 specification",
          "url": "https://apisjson.org"
        }
      ],
      "tags": ["catalog", "apis-json", "discovery", "self-referential"]
    },

    {
      "name": "Homepage — Primary Entry Point",
      "description": "Main website for Brand Leadership. Introduces Tony Leidenkrantz, describes the consultancy's services, affiliated entities, and upcoming events. Includes links to clients, case studies, and contact.",
      "baseURL": "https://brandleadership.ai/",
      "humanURL": "https://brandleadership.ai/",
      "X-format": "text/html",
      "X-contentType": "website",
      "X-purpose": "primary-entry-point",
      "tags": ["homepage", "html", "primary"]
    },

    {
      "name": "Client List",
      "description": "Full list of clients Brand Leadership has worked with across 500+ documented strategic branding and communication projects. Includes major brands across manufacturing, healthcare, technology, retail, and professional services.",
      "baseURL": "https://brandleadership.ai/uppdragsgivare",
      "humanURL": "https://brandleadership.ai/uppdragsgivare",
      "X-format": "text/html",
      "X-contentType": "client-list",
      "X-purpose": "credential-verification",
      "tags": ["clients", "credentials", "html"]
    },

    {
      "name": "Case Studies — Brand Leadership Magazine",
      "description": "Index of documented client case studies published in Brand Leadership Magazine. Includes cases for Esab, Volvo Trucks, Diaverum, Comfort Audio, SCA/Essity (Tork), and Reseguiden.se.",
      "baseURL": "https://brandleadership.ai/case",
      "humanURL": "https://brandleadership.ai/case",
      "X-format": "text/html",
      "X-contentType": "case-study-index",
      "X-purpose": "proof-of-work",
      "properties": [
        { "type": "X-case-study", "client": "Esab",              "url": "https://brandleadership.ai/case-2-esab" },
        { "type": "X-case-study", "client": "Volvo Trucks",      "url": "https://brandleadership.ai/case-5-volvo-trucks" },
        { "type": "X-case-study", "client": "Diaverum",          "url": "https://brandleadership.ai/case-1-diaverum" },
        { "type": "X-case-study", "client": "Comfort Audio",     "url": "https://brandleadership.ai/case-3-comfort-audio" },
        { "type": "X-case-study", "client": "SCA/Essity – Tork", "url": "https://brandleadership.ai/case-tork" },
        { "type": "X-case-study", "client": "Reseguiden.se",     "url": "https://brandleadership.ai/case-4-reseguiden" }
      ],
      "tags": ["case-studies", "proof-of-work", "html"]
    },

    {
      "name": "Services",
      "description": "Overview of Brand Leadership's service offerings including brand strategy consulting, executive workshops, keynote speaking, internal brand activation programmes, and Brand XRAI® assessments.",
      "baseURL": "https://brandleadership.ai/services",
      "humanURL": "https://brandleadership.ai/services",
      "X-format": "text/html",
      "X-contentType": "services-page",
      "X-purpose": "service-discovery",
      "tags": ["services", "html"]
    },

    {
      "name": "Brand Economics — Event Series",
      "description": "Landing page for Brand Economics, an event series bridging the knowledge gap between strategic branding and financial performance. Full-day format held in Gothenburg, Sweden.",
      "baseURL": "https://brandleadership.ai/brandeconomics",
      "humanURL": "https://brandleadership.ai/brandeconomics",
      "X-format": "text/html",
      "X-contentType": "event-page",
      "X-purpose": "event-discovery",
      "properties": [
        {
          "type": "X-external-site",
          "url": "https://www.brandeconomics.se/"
        }
      ],
      "tags": ["events", "brand-economics", "html"]
    },

    {
      "name": "Contact & New Business Inquiry",
      "description": "Human-facing contact endpoint for new business inquiries, speaking requests, workshop bookings, and general correspondence. Primary contact is Tony Leidenkrantz, Founder and CEO.",
      "baseURL": "https://brandleadership.ai/kontakt",
      "humanURL": "https://brandleadership.ai/kontakt",
      "X-format": "text/html",
      "X-contentType": "contact-page",
      "X-purpose": "human-contact",
      "properties": [
        {
          "type": "X-contact-primary",
          "description": "Tony Leidenkrantz — Founder & CEO",
          "email": "tony.leidenkrantz@brandleadership.ai",
          "telephone": "+46733414475",
          "linkedin": "https://www.linkedin.com/in/tony-leidenkrantz-brand-leadership-brandxrai-brandtech/"
        }
      ],
      "tags": ["contact", "new-business", "inquiry"]
    },

    {
      "name": "XML Sitemap",
      "description": "Standard XML sitemap listing all crawlable pages on brandleadership.ai.",
      "baseURL": "https://brandleadership.ai/sitemap.xml",
      "humanURL": "https://brandleadership.ai/sitemap.xml",
      "X-format": "application/xml",
      "X-contentType": "sitemap-xml",
      "X-purpose": "crawl-discovery",
      "properties": [
        {
          "type": "X-standard",
          "description": "sitemaps.org protocol 0.9"
        }
      ],
      "tags": ["sitemap", "xml", "crawl", "seo"]
    },

    {
      "name": "Robots.txt — Crawler Permissions",
      "description": "Standard robots.txt declaring crawl permissions for all bots on brandleadership.ai.",
      "baseURL": "https://brandleadership.ai/robots.txt",
      "humanURL": "https://brandleadership.ai/robots.txt",
      "X-format": "text/plain",
      "X-contentType": "robots-txt",
      "X-purpose": "crawler-permissions",
      "tags": ["robots-txt", "crawler", "permissions"]
    }

  ],

  "maintainers": [
    {
      "FN": "Tony Leidenkrantz",
      "role": "Founder & CEO",
      "email": "tony.leidenkrantz@brandleadership.ai",
      "telephone": "+46733414475",
      "X-linkedin": "https://www.linkedin.com/in/tony-leidenkrantz-brand-leadership-brandxrai-brandtech/"
    }
  ],

  "X-organization": {
    "name": "Brand Leadership",
    "legalName": "Brand Leadership International",
    "url": "https://brandleadership.ai",
    "founded": "circa 2013",
    "headquarters": {
      "addressLocality": "Gothenburg",
      "addressCountry": "SE"
    },
    "industry": "Brand Strategy Consulting",
    "founder": "Tony Leidenkrantz",
    "projectsCompleted": "500+",
    "teachingExperience": "15+ years",
    "affiliates": [
      "Brand Leadership Forum® — https://www.brandleadershipforum.com/",
      "Brand XRAI® — https://www.brandxrai.com/",
      "Brand Economics — https://www.brandeconomics.se/"
    ],
    "sameAs": [
      "https://www.linkedin.com/in/tony-leidenkrantz-brand-leadership-brandxrai-brandtech/"
    ]
  },

  "X-discovery": {
    "llms-txt":      "https://brandleadership.ai/llms.txt",
    "ai-txt":        "https://brandleadership.ai/ai.txt",
    "sitemap":       "https://brandleadership.ai/sitemap.xml",
    "robots":        "https://brandleadership.ai/robots.txt",
    "catalog":       "https://brandleadership.ai/api-catalog.json"
  }
}
  